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We raise your sites!
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Our Logo
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A number
of people have been kind enough to comment favourably on our
“fancy P” logo. It was by no means all our own
work, as you will see below!
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Our first attempts at devising
a logo for ourselves proved unsatisfactory, until we found
this illumination in one of Howard's books on calligraphy,
Edward Johnston's “Writing &
Illuminating & Lettering” (1906), and loved it.
You will notice how the letters “R A I S E” are
included in the P, to spell Praise.
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| We scanned it in as pure black
and white. Looks dreadful, doesn't it? This was,
however, an essential stage in the process. |
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We altered the colours to our
“signature” claret and silver. (We rather
like the look of wine in a silver chalice!) This was
a distinct improvement, but it still looked rather flat.
Much more work was needed.
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| We changed the
letters “R A” to “P
A” (for Pagination Associates), removed the “I
S E” and cloned existing patterns to fill in the
gaps. We then tidied up the lines, added a balancing fleur-de-lys
to the foot, and decided to abandon the silver. Finally
we filled in the outlines with imperial purple. This colour,
adding depth and gravitas, was an inspiration of Molly’s, and
we liked it so much we used it for our name graphic as well.
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| About Edward Johnston
Edward Johnston was born in Uruguay
in 1872 and died in Ditchling, East Sussex (where the
Edward
Johnston Foundation is now based) in 1944.
He was very influential in the field of calligraphy
and typography, inspiring people such as Eric Gill and
Sydney Cockerell. He is well remembered for his
design of the typeface
used on the London Underground.
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| This page last updated
18 April, 2005
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